Well, email marketing if put simply, is a method of marketing by sending emails to your existing and potential customers. This is done for multiple reasons like building customer loyalty, creating brand awareness, generating leads, selling your product/service, advertising offers, etc. With effective tracking methods, businesses can easily identify if the strategy is working or not, for them. It’s an excellent way to build rapport with current customers and potential ones. The best part about email marketing is that it lets you filter. Email marketing strategies are formulated basis customer profiling. It’s a massive driver of revenue for businesses opting for digital marketing. Email marketing campaigns are very easy to keep track of and measure.